The Challenge
Despite its strong fanbase, MPL Brazil operated in a highly competitive esports environment, where attention is fragmented, and audience loyalty is hard-won.
The mission was clear: accelerate measurable player growth, increase monthly active users, and elevate engagement beyond passive viewership, transforming spectators into active participants within the ecosystem.
The Solution
EngageXP crafted a community-first activation strategy focused on participation, not just visibility.
Instead of relying solely on traditional broadcast amplification, we activated the existing fanbase through:
• Strategic social media mechanics
• Narrative-driven content formats
• Community-led engagement loops
• Performance-oriented digital distribution
By placing the community at the center of the experience, we turned fans into contributors, creators, and advocates, strengthening both player retention and audience momentum.
The Results
The strategy delivered measurable and scalable impact within four months:
✅ 53 percent increase in monthly active players
✅ 7 million plus viewers across platforms
✅ 100 million plus social media impressions
✅ Significant uplift in social engagement and community
Beyond reach, the campaign significantly increased engagement levels, strengthening MPL Brazil’s position as one of the most dynamic esports ecosystems in the region.
