The Challenge
The esports market is saturated with tournaments that spike viewership but fail to build long-term value.
Most community competitions:
• Depend on prize pools alone
• Lack structured growth mechanics
• Do not retain players season over season
• Fail to convert attention into measurable brand impact
The challenge was clear: build a scalable, competitive ecosystem that generates recurring engagement, not temporary hype.
The Solution
EngageXP designed Rising Stars Clash as a seasonal growth engine.
Instead of one event, we created a structured competitive journey:
• Multi-game formats, Fortnite, League of Legends, and Call of Duty
• Solo and squad modes to expand participation
• Monthly qualifiers and finals
• Creator-led amplification
• Discord-based community loops
• Performance-based brand integration
Each season compounds engagement, creating recurring participation and deeper player loyalty. Brands are integrated as ecosystem partners, not ad placements.
The Results
Rising Stars Clash became one of EngageXP’s most powerful community assets.
The ecosystem delivers:
• Recurring player participation
• High retention through seasonal formats
• Organic community growth via Discord and social
• Multi-platform content distribution
• Structured sponsorship inventory
More than a tournament, Rising Stars Clash functions as:
A community acquisition channel
A loyalty engine
A brand activation framework
A scalable esports property
