The Challenge
XDome Arena, a premium esports venue in São Paulo, recognized that visibility alone was no longer enough to win in Brazil’s fast-evolving gaming landscape.
While the arena was well-known among local and national gaming communities, this awareness was not translating into consistent foot traffic or tangible revenue growth.
The team needed to elevate XDome from an admired brand to an essential hub for live competitive experiences, one that could repeatedly convert digital excitement into on-site engagement and measurable sales.
Traditional sponsorships and passive activations had failed to create the kind of momentum XDome required to scale.
The Solution
XDome Arena partnered with EngageXP to power the Rising Stars Clash Season Finale, positioning the venue as the heart of both digital and in-person esports action.
The strategy fused national online qualifiers with a live championship watch party, amplified by influencers and seamless brand integration across social and streaming.
Community-driven attendance mechanics bridged the gap between digital hype and physical turnout, making every stage of the tournament an opportunity for attendees to engage, share, and convert.
This holistic approach ensured that XDome was not just a backdrop, but the stage for Brazil’s most passionate gamers, influencers, and fans.
The Results
The results spoke volumes: XDome Arena’s internal sales reports credited the Rising Stars Clash activation with a 15% jump in venue sales across the campaign period.
The event drew 51 live attendees to the championship match, drove 548 total brand mentions, including 195 direct mentions for XDome, and achieved a 21.4% website conversion rate while 92% of community sentiment measured was positive.
This case proved the model: with the right event architecture and authentic engagement, esports venues like XDome can transform digital buzz into real-world business growth and set the stage for sustainable, repeatable commercial success.
