The Challenge
Meta & Twitch needed to demonstrate that large-scale gamer engagement could be both powerful and affordable, without relying on massive budgets or generic campaigns.
The task was to spark authentic enthusiasm across hundreds of thousands of players, creating shared experiences that felt organic, fun, and community-driven.
The Solution
Engage designed and delivered an interactive live gaming activation that fused:
► Twitch’s real-time streaming dynamics
► Meta’s strategic product positioning
► Community-first interaction loops
Rather than pushing static messaging, we invited gamers into a live, participative gameplay experience, turning spectators into active contributors.
Real-time chat, challenges, and collaborative gameplay mechanics fueled discussion, connection, and social momentum.
The Results
This activation delivered measurable, meaningful community impact, proving that scalable engagement doesn’t require massive budgets:
✅ 500,000 gamers authentically engaged in one weekend
✅ 32,000+ organic chat interactions driven by the community
✅ A clear demonstration of affordable and scalable gamer engagement
This case set a new benchmark for interactive gaming events, showing that vision and design (not just spending) drive real social interaction and brand affinity.
