The Challenge
For Father’s Day, Itaú Personnalité set out to bridge the generational gap between gamer fathers and their children, ages 8 to 14, creating genuine and memorable family interactions.
The challenge was to authentically connect two distinct age groups through a universally engaging experience, strengthening family bonds while reinforcing brand affinity.
The Solution
Engage crafted an authentic, emotion-driven gaming activation around the universally loved Mario Kart franchise.
This LEGENDARY campaign provided a shared, joyful gaming experience, uniting fathers and children in friendly competition and meaningful conversations.
By tapping into nostalgia and fostering genuine family moments, EngageXP turned a simple gaming event into unforgettable, emotional connections.
By activating nostalgia and encouraging genuine family moments, transforming a simple gaming event into lasting emotional connections.
The Results
The Father’s Day gaming activation generated deep emotional engagement, uniting generations through joyful play.
The campaign significantly strengthened customer relationships, delivering lasting emotional impact and increasing brand affinity. Itaú Personnalité reinforced its premium positioning by authentically demonstrating its commitment to family values.
✅ Authentic cross-generational family bonding
✅ Significant increase in emotional brand affinity
✅ Lasting customer relationships built through gaming
