The Challenge
Claro faced a clear opportunity. Gamers were one of the most active digital audiences in Brazil, but traditional telecom marketing wasn’t converting them.
Campaigns generated awareness but failed to move players into Claro’s ecosystem.
The missing link was a frictionless way to connect billing, gaming perks, and real community value, turning attention into recurring revenue.
The Solution
To bridge that gap, Claro launched a new initiative in gaming, powered by Gamin Plus, Engage’s subscription and distribution platform.
Through direct carrier billing, players could subscribe in seconds and instantly redeem in-game perks for Free Fire, Honkai: Star Rail, and EA FC Mobile.
No credit card, no app store gatekeeping.
Engage worked with Claro’s marketing and digital teams to integrate our newest solution Gamin Plus into the telecom’s value-added services ecosystem, building a gamer-centric funnel: paid media to subscription to in-game redemption.
The Results
The collaboration positioned Claro as a pioneer in telecom-led gaming experiences across LATAM.
The initiative became one of the fastest-growing subscription ecosystems in the region, proving that telecoms can do more than sell data, they can power the culture that consumes it.
