The Challenge
Despite its popularity, MPL Brazil faced a critical challenge: standing out in a saturated esports landscape dominated by established competitions like CBLOL. They needed a bold, innovative strategy to drive measurable player growth and elevate audience engagement to unprecedented levels.
The Solution
Engage crafted an immersive, community-first activation strategy, directly tapping into gamers’ passions and empowering the MPL fanbase. We forged authentic interactions, leveraging strategic social media activations and community-driven storytelling to dramatically amplify visibility and gamer participation—effectively turning fans into active, passionate advocates.
The Results
The legendary approach delivered outstanding results, increasing monthly active users by an impressive 53% in just four months, driving over 7 million viewers, and generating an astonishing 100 million social media impressions. Remarkably, MPL Brazil surpassed CBLOL’s engagement metrics on Instagram, firmly establishing its dominance in Brazilian esports.
✅ 53% increase in monthly active players
✅ 7M+ viewers and 100M+ social impressions
✅ Surpassed CBLOL Instagram engagement metrics
