The Challenge
For Father's Day, Itaú Personnalité aimed to bridge the generational gap between gamer fathers and their children (ages 8–14), creating genuine, memorable family interactions. They faced the challenge of authentically connecting two distinct age groups through a universally engaging experience that enhances family bonds while reinforcing brand affinity.
The Solution
Engage crafted an authentic, emotion-driven gaming activation around the universally loved Mario Kart franchise. This legendary campaign provided a shared, joyful gaming experience, uniting fathers and children in friendly competition and meaningful conversations. By tapping into nostalgia and fostering genuine family moments, Engage turned a simple gaming event into unforgettable, emotional connections.
The Results
The Father’s Day gaming activation achieved profound emotional engagement, uniting generations through joyful play. The campaign significantly enhanced customer relationships, delivering lasting emotional impact and deepening brand affinity. Itaú Personnalité successfully reinforced its premium positioning by authentically showcasing care for family values.
✅ Authentic cross-generational family bonding
✅ Significant increase in emotional brand affinity
✅ Lasting, memorable customer relationships forged through gaming
