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From Common Awareness to Revenue : Claro’s Gaming Leap

Gaming Plus at Claro Website

Industry

Telecom

Challenge

Claro needed to bridge the gap between brand awareness and gamer conversion. Traditional marketing delivered visibility, but gamers weren’t buying.

Solution

Engage deployed Gamin Plus, its proprietary subscription and distribution engine, through direct carrier billing. Gamers could subscribe instantly and receive exclusive in-game perks — no credit card required, no friction.

Key Product

Gamin PLUS

www.claro.com.br
R$5M+
Revenue Generated
1M+
Total Subscribers
350K+
ACTIVE SUBSCRIBERS
8M+
Gamers Reached
qual-a-melhor-internet-para-jogar-online-1

Brand Overview

Claro is the largest telecom provider in Latin America, with a massive user base and a strong presence in the Brazilian market.

Recognizing the immense potential of the gaming industry, Claro aimed to create a product that would not only engage the gaming community but also establish a new, scalable revenue stream.

The Challenge

Claro faced a clear opportunity. Gamers were one of the most active digital audiences in Brazil, but traditional telecom marketing wasn’t converting them.

Campaigns generated awareness but failed to move players into Claro’s ecosystem.
The missing link was a frictionless way to connect billing, gaming perks, and real community value, turning attention into recurring revenue.

The Solution

To bridge that gap, Claro launched a new initiative in gaming, powered by Gamin Plus, Engage’s subscription and distribution platform.

Through direct carrier billing, players could subscribe in seconds and instantly redeem in-game perks for Free Fire, Honkai: Star Rail, and EA FC Mobile.

No credit card, no app store gatekeeping.

Engage worked with Claro’s marketing and digital teams to integrate Gamin Plus into the telecom’s value-added services ecosystem, building a gamer-centric funnel: paid media to subscription to in-game redemption.

The Results

The collaboration positioned Claro as a pioneer in telecom-led gaming experiences across LATAM.

The initiative became one of the fastest-growing subscription ecosystems in the region, proving that telecoms can do more than sell data — they can power the culture that consumes it.

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